Improve Leads – Getting the ‘critical’ Head Start

You have the best product according to you which address a specific problem or an effective solution to a complex situation.  Among competition how is it you would present to an opportunity which gives you an edge or a striking first impression by not only discussing the problem and solution but also within a limited time.


Ideas, Products or Services become more effective only when the target audience understands the benefits and the process.  And generally it takes time for someone to explain the same ensuring the other person understands the concept and tries it on.  It’s heartening to see many excellent Ideas or Products are killed at the initial stages itself as they don’t reach the audience at all or the way they are presented.  And the Irony surrounding this is everyone has a critical need for a product or a service but no one has so much time to go through ‘n’ number of products or services in spite of having ‘10n’ givers for the same. 

Either way there might be losers.  Takers might not get the most ‘right’ product and Givers losing opportunity with the most ‘right’ product.


It’s all about getting a head start before encircling into the sales process whether you are addressing a common problem or a unique one.  Its about getting that initial capture of minds making it more interesting down the line.

And one of the most ‘right’ product for this versatile and perennial problem is undoubtedly ‘Videos’.

Videos are the most fascinating medium of expressing your thoughts.  You have a product, idea or a service to a complication or a pain area this medium is the most simple, interesting and effective way to put your point straight to your targets.  With a day by day enhancing technology trends, today it’s your imagination which has to get to work without boundaries.   

EXPLAINER VIDEOS are one among the latest trends today and an interesting lot among videos in ‘how to’ stuff. 

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

How it works?  Here is a classic example.

Courtesy & Copyright “Convertable”

According to a study about web use the average attention span today is just ‘8 seconds’.  So businesses today have only 8 seconds to capture attention of their potential customers. 

Explainer Videos not only are great at getting customers to learn more about your business, but they’re also great at keeping attention. With the right script, you can maintain attention every 8 seconds which is approximately every 20 words. The average explainer video is watched on average for about 2.7 minutes, compared with 28% of website text shown to be read on average.

Benefits of Explainer Videos:

  • Increase Conversion Rate
  • Better Google Results
  • Your Perfect Pitch Every time
  • Easily Shareable
  • ROI

Simple to understand, engages your potential customer to the fullest, Explainer videos not only convey the message more effectively but elevates your brand’s culture and personality.  They are a great way to connect with your customers, clearly convey your business ‘s value proposition and more importantly make them enjoy the process of getting to know you.



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