Why your company needs an explainer video? Why it works?
It might be your business presentation in an event or an introduction to a potential customer the first impression can be captivating if started with something interesting about your company. When you only have few minutes to get that first impression your PPT’s or excel sheets mostly don’t work. An interesting explainer video would definitely do that.
Audience is more attracted towards moving images rather still. As per statistical report 79% of all internet traffic will be Video by 2018. (Source: etailing.com)
What are the key aspects to have an explainer video?
Spreading the message
Increase user base
Help in motivating sales
Easier to share on social media
People are more engaged with videos compare with other sort of presentations
Top 7 Reasons why your company needs an explainer video:
Reach Customers Effectively:
As said earlier Videos will not occupy much of your presentation time but are extremely effective. With the advent of Social Media like Facebook,twitter, Youtube, Twitter etc one can reach out to millions of users in matter of no time.
Extremely simple for your existing satisfied customers to acknowledge and share it to your potential customers.
“Since Nike implemented Instagram Video marketing, their follower count increased massively from 4 million to 12 million Followers from April 2014 to Feb 2015. As of the date of writing they are at 14.1 million followers” (Source:adweek.com)
Motive to have a moving image explain your business is to make the end users understand your offerings in simple yet effective manner, so ensure the video to be simple and effective.
1.8 million words, that’s the value of one minute of video according to Dr. James Mcquivey of Forrester research.
Attract more users by giving them more interesting way to know your business.
Video Marketing is the future:
As per the latest stats from Youtube an astounding 65% users are interested in Watching Videos. Also research says potential clients are responding more to the videos compared to the text format
If your business has a lot of data to present to your potential customers just convert it to Video formats as an average 2 minute video can convert huge data to an effective tool.
90% of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.
Sharing of video ads has increased by 50 times from 2006 to 2013.
Increased attention to detail:
End users need to relate themselves to your products or offerings and connect to your business, is the sole motive to many product companies. Today there is a lot of focus to detail before buying a product and a Video gives that comfort to the end user to visually analyse the product.
According to Forbes, 65% of the executives visit the marketer’s website after watching their business videos on Youtube.
Search algorithm of Google is more happy to find videos on websites as its stats say people are more engaged with pictures and videos on the website. And also rewarding those sites who maintain user engaged content in terms of page ranks.
Just need to keep your video short, with rich snippets, transcribe your script and include a video site map. Source:blog.shareholic.com
So next time you want your company or business to be on top of the search results better have an interesting video related to your business offerings on your website.
Open source video platforms available:
Video engagement is not only perfect for people who struggle to read but a vide variety of audience who like to get the idea in minutes rather read pages of info.
Today there are lot of options for running videos wide spread like Youtube, Vimeo, Daily motion, Facebook, Twitter etc which are easy to share and spread your message world wide.
Maximise brand awareness:
There is no boundaries to creativity and Videos are all about how creative you present yourself to your potential customers. Its proven theory that if your potential customers understand your product or service and how it helps them, have more chance of conversion to a Customer.
ComScore say according to the online publishers association, 80% of internet users recall watching a video ad on a website and 64% visitors buy a product online after watching a video.
And there you go your best media to expand to maximum, your brand and how it can solve today’s mysteries of complicated issues.
Research says 12.57% of consumers report that video increases their confidence in a purchase decision and an impressive 52% agree that they are willing to stay on the website longer if it has a video.
That’s just a tip of the opportunities videos present. Today people don’t have time to read all the content on your websites how effective it might be. They just want to understand how your product or offering can help me solve my problem. What better way you can have for a video explaining your entire solution in few minutes and there you go you have your sales tipping to the top.
Reach out to us at www.eckomantra.com if you would be interested to present your business or product the most interesting way with proven results.